TikTok is amazing in the sense that even screenshots from articles or Twitter, for example, are permitted in this segment. Betting: In addition to demonstrating luxury, you can use betting strategies, discuss future matches, etc.Simply convert your messages into a video format. In principle, the same approaches are used on Facebook. Gambling: Everything in this segment is in the «expensive» and «emotional» styles.Please note, outright trash will not pass moderation. Health & Beauty: Nutraceuticals, Nutra, weight loss, and anything similar that can be shown through «before/ after» images.To promote these offers, it is especially effective to buy advertising from bloggers. Products: More often from the beauty segment, clothes, etc.Promotions on here are usually in these segments: TikTok is now more loyal (especially when compared to Facebook and Instagram). TikTok Spark Ads for Business: What segments to work with
If you take a creative approach to launch an advertising campaign, then the result should be tangible. Spark Ads is a cross between advertising and organic content, and this is its advantage.
Tik tok ads how to#
Promotion with Spark Ads: What and how to launch The five-minute format allows you to make more complete videos and talk more about the offer and its benefits. This last point is of key importance for promotion and, by the way, clearly speaks of TikTok’s plans, which will increase the length of the video to five minutes, or maybe even more. There are no restrictions on resolution, file size, file type, and duration.Traffic from such ads can be directed to your website, account, or mobile application.When launching a campaign, all the functions of regular videos are saved.You can, however, mention your account in the title, and you can use emojis. They cannot be changed when setting up a campaign. The text and title of the ad being pulled from an organic publication.All ads are tied to a real account, so all likes, comments, reposts, subscriptions, etc., are saved to this account.Requirements and quirks of Spark Ads videos Spark Ads has every chance to develop and strengthen this effect. This means that viewers on TikTok are much more likely to experience outbursts of emotions, they are immersed in the content, and they remember ads better. And this summer, Neuro-Insight conducted a study and found that the audience perceives advertising content on TikTok 44% better than on other social networks. Interesting fact: In two years, the number of users on TikTok has increased seven times.
In the case of Spark Ads, interaction with different elements leads to different results: The difference between these formats is in what happens after a tap and a swipe.Īs you can see in this image, in regular ads, after clicking on the CTA button, nickname, profile photo, ad title, or swiping to the left, the user is immediately taken to the landing page. They appear in In-Feed Ads (recommendation feed) and TopView (ads that automatically play when you log into TikTok). Visually, Spark Ads are no different from regular creatives. Previously, you could only run ad campaigns with individual creatives. The essence of it is that through Spark Ads, you can promote videos already posted on your account, not only your videos but also those of any other user (with the user’s permission, of course). Spark Ads is a new native ad format on TikTok launched at the end of July 2021. And, today, as we continue with the topic of social networks, we will talk about TikTok, namely, about the new format of native advertising: Spark Ads. We recently talked about Instagram Reels, an Instagram tool that is just entering our market. We continue to keep you updated with the latest news and trends in internet marketing and traffic arbitrage.