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Scandinavia (Sweden, Denmark, Finland, Norway, etc) Player resemble US/CA/AUS players Relatively lower CPI A/B test features A/B test marketing/ app store creativesģ.
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Southeast Asia (Philippines, Indonesia, etc) Cheap CPIs ($0.20-$1) can get large # of installs quickly Stability and compatibility testing Not for A/B testing or estimating metricsĢ. Pros 100% net revenue and control Complements or augments your capabilities/ resourcesĬons Need appropriate team/ resources Revenue share More chefs in the kitchenĬhoose soft launch countries and roll-out scheduleġ. Marketing creatives (icon, screenshots, ads, videos, keywords and do A/B tests)Ĭustomer service and community managementĭo you have the key talent for a F2P game dev and UA?ĭo you have enough capital for dev and UA? Publishers can help by allowing you to focus on the game development while they handle publishing
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Minor feature: 10k to 100k+ installs Medium feature: 100k-300k+ installs Major feature: 300k to 1M+ installsĪPP STORE FEATURES ARE INCREDIBLY POWERFUL Usually only 1-2 paid games in the iOS Top 150 Grossing Worked on hit games such as Clicker Heroes, Politicats, Game of Thrones Ascent Head of Business Development and Developer Relations at Kongregate Intel in Gaming Developer Relations & Business Development, US Gaming Marketing & Campaign Strategy AN INDIE SURVIVAL GUIDE TO SELF-PUBLISHING IN THE MOBILE F2P WORLD